The CASSIES is Canada’s only industry award dedicated to recognizing and rewarding campaigns with demonstrable business results, CASSIES entries are judged against rigorous published cases.

This year, 416 entries were received, with 43 awards ultimately being handed out.

AV Communications and Western Union won bronze for their “5 for 50” holiday pricing campaign, which offered a money transfer deal by creating virtual card stores in ethnic shopping malls and transit stations frequented by ethnic communities.

AV Communications repeated its Silver Award finish last year in Canada’s prestigious Marketing Awards in the Multicultural Original Print category with another splendid creation for BMW Canada in tandem with its agency of record Cundari.

The agency won the Silver Award for Multicultural Print Category with its “Golden Dragon” ad for BMW that drew parallels between a BMW vehicle and a Chinese Dragon.

The agency also won a special award called the Craft Award for Art Direction for its Red Pocket design also for BMW Canada.

Among the thousands of submissions from 22 countries in this year’s competition, AV Communications was chosen as the “Gold” winner in the consumer magazine category for their creative work for BMW’s “Year of the Dragon – Chinese New Year Greeting”, and was crowned the title of “Best of Show” among other Gold winners. This year’s panel of judges included an array of high profile industry professionals from all over the world including Asia, Europe and North America.

The Advertising Review Board (ARB) of the Government of Ontario appointed AV Communications as one of the few multicultural agencies to provide strategic advice on diverse language communications in Ontario.

Since 1908, the Marketing Awards have been Canada's leading national awards program recognizing the best advertising creatives nationwide. This year, a new category was added – The Multicultural Marketing Awards. It celebrates the industry's creative excellence and recognizes cutting edge creativity for work specifically designed for ethnic Canadian audiences.