that are customized to meet targets and build relationships.
Three specializations. One special agency.
Whether offline or online, traditional or digital, this group handles the advertising and marketing services of the agency.
From grassroots to shopper marketing, this division handles our personal, customer engagement services.
Sourcing and analyzing pertinent information on market and consumer habits, insights, trends, and everything in between is the focus of this group.
Even with our multicultural focus, we keep our creatives to mainstream standards, and then some. We surpass our clients’ expectations with awards, industry recognition, and even global roll out of our creatives.
For us, it’s all about adding value. Besides having a deep understanding of client’s needs, we always want to add a relevant layer of surprise and unexpectedness to our strategies. This ensures a fresh approach and bans mediocrity in our planning.
We believe multicultural consumers view the world, and advertising, with their cultural filters. This is why we conceptualize and develop advertising campaigns that go beyond translating. We look for relevant attitudes of the audience, their cultural cues, and unique local experiences. Thus, we deliver advertising that provoke and resonate beyond words.
Social Media Marketing
We are trailblazers here! We went social long ago when others were still in traditional media mode. We recognized early on that our campaigns should be in the space where our ethnic communities are liking, sharing, and tweeting!
Aside from doing online assets and microsites, we also have a mobile platform – one where we once ran a multicultural mobile text to win that drove 20,000 people to our mobile promotion in 6 months!
Media Planning & Buying
Just like our strategic planning, we go beyond planning, buying and booking with our ethnic media partners. Our relationships enable us to get involved from their distribution to hard to reach pockets of the community, to their publication layout for non-traditional and impactful placements including front cover domination, inserts, and wraps.
We man your booth ourselves! We realize this is a golden opportunity for your audience to experience the brand and provide instant feedback. And when more help is required, we hand-pick ambassadors who went through a stringent recruitment process and are raving fans of your brand.
We give brands their final sales pitch, right there at the point of purchase! We have tactics to make ethnic customers give products a try, resulting in instant feedback and prolonged engagement.
We are the only multicultural marketing agency that has an in-house ethnic online panel, which has a comprehensive reach in the entire Canada. This extensive panel, which we call “Ethnitrak,” has helped boost our clientele and prompted national research companies to partner with us to produce relevant consumer insights.
Our network of community partners are not only limited to organization leaders. We have deep connections with people who have gained respect and recognition making them influencers within their communities.