commitment to excellence produces work that brings results and industry recognition.
  • Anna Maramba
    Anna Maramba
  • Marvi Yap
    Marvi Yap
Anna Maramba
Anna Maramba
Partner
The exciting part of this business is being exposed to different communities, working with and experiencing cultures – music, food, and attitudes. There’s something to learn everyday!
Anna is an artist at heart. She studied in one of the Ivy League universities in Manila, De La Salle University and received an Associate Degree in Interior Design from the Philippine School of Interior Design, as well as a certificate from the Academy of Design Toronto.

Before AV Communications, Anna was working with an interior design and architectural firm based in Beijing, China.

Anna admits that her passion for the arts took a backseat when the entrepreneurial bug bit her and she started AV Communications with co-founder Marvi Yap in 2003. Her decision, however, was beneficial to the Canadian marketing industry, in which AV Communications ultimately developed into an award-winning multicultural marketing agency.

Anna adeptly stirs the events and media-related projects of the agency. Her vigorous work ethic and passion for excellence have guided brands like Western Union, McCormick, World Vision, Rogers, Disney on Ice, Marvel Universe and Knorr find their way to the hearts and minds of cultural communities.

Anna is grateful that AV Communications is well-known in the industry to produce advertising campaigns with a heart and do business with a conscience.

Despite her busy schedule, Anna finds time to liberate her creative side by baking and cooking, taking photos, traveling, and exploring new places. Anna loves food and enjoys being on the hunt for tasty multicultural cuisines. She loves summer and sunrise, and revels in coming across unexpected beauty.
×
Marvi Yap
Marvi Yap
Partner
Our passion to do great work and add value to our client’s business is insatiable and conquers all. Our clients deserve our very best, every time. At AV Communications, the phrase “let’s just wing it” is a mortal sin. It can never be uttered by an AV team member.
Marvi Yap is one of the two founders of AV Communications. She handles new business, client relations, and overall strategic and creative direction of the company.

Together with Anna Maramba, Marvi established AV Communications in 2003 to fill the gap between mainstream advertising and the growing multicultural population of Canada.

Prior to AV Communications, Marvi was co-founder of the highly successful Philippines-based Mega Magazine and Publications Inc. (now called One Mega Group), which currently has over 200 employees, 12 magazine titles, and two subsidiaries that produce TV shows and manage events. Before immigrating to Toronto, she also founded Mega Pacific Graphic Design, an independent, award-winning graphic design agency in Manila, with multinational clients such as AT&T, Hewlett Packard, Standard Chartered Bank, Philips, and Mandarin Oriental Hotel, among others.

Marvi holds a Bachelor’s degree in Mass Communications, major in Broadcast Communications, from the University of the Philippines. She is a sought-after speaker, called on by various institutions and organizers to give relevant talks at multicultural marketing conferences and industry events. She has been quoted by various publications and research groups, the latest of which are Migration Nation by Environics Research Group Senior Officers, Robin Brown and Kathy Chen, and The Ace Principle, an inspirational/self-help book by Murali Murthy.

Marvi takes pride in seeing AV Communications, a company that started from co-founder Anna’s bachelor apartment in Etobicoke, blossom into an award-winning agency with blue chip clients, and considered one of the top agencies in Canada doing multicultural work.
×
  • Zeno Lam
    Zeno Lam
  • Loiee Pangan
    Loiee Pangan
  • Sasa Carlos
    Sasa Carlos
  • Joyce Lau
    Joyce Lau
  • Melissa Zhang
    Melissa Zhang
  • Bonnie Xiang
    Bonnie Xiang
  • Shaharyar Irfan
    Shaharyar Irfan
  • Arjun Purkayastha
    Arjun Purkayastha
  • Rachel Lin
    Rachel Lin
  • Isabel So
    Isabel So
  • Marcio Santos
    Marcio Santos
  • Linda Mallari
    Linda Mallari
  • Teresa Parilla
    Teresa Parilla
  • Leo Cunanan
    Leo Cunanan
  • Koree Haye
    Koree Haye
  • Mauro Merino
    Mauro Merino
  • Marietta Pangan-Dutkoski
    Marietta Pangan-Dutkoski
  • Camila Uriona
    Camila Uriona
  • Joanne Ham
    Joanne Ham
Zeno Lam
Zeno Lam
Creative Director
The most rewarding part of my job is the sense of achievement the moment a client says, “I love it!”
Zeno has been handling the creative concept development and online digital graphic design for AV Communications for the past eight years.

Like his co-creative director Loiee Pangan, Zeno has been in the advertising industry for more than 20 years. Before joining AV Communications, he was the Art Director at J. Walter Thompson in Hong Kong.

Zeno has worked on various BMW Chinese New Year campaigns that consistently win awards for AV Communications, most notable of which so far is the Chinese New Year campaign for BMW, which won the 2012 Marketing Magazine Award, Silver Multicultural – Print and the 2012 Summit Creative Award, Best of Show Special, Print.

Zeno believes in challenging the norm in mainstream media. He enjoys the challenge of constantly looking for unconventional ways of doing things differently.
×
Loiee Pangan
Loiee Pangan
Creative Director
At AV Communications, we tend to over-deliver. There is an innate corporate culture to find “added value” that can be injected in every job.
Loiee’s advertising career has spanned over two decades and has taken him from Lintas in Manila, Philippines to Bozell in Riyadh, Saudi Arabia, where he worked as Senior Art Director and Graphics Division Head, respectively.

He has been with AV Communications for almost six years and was part of the team that garnered recognition for the agency, most notably for BMW (Chinese New Year campaign, which won the 2012 Marketing Magazine Award, Silver Multicultural – Print and the 2012 Summit Creative Award, Best of Show Special, Print); and Western Union (Wishing Wall campaign, which was nominated for the 2014 Facebook Studio Awards; as well as 5 for 50 campaign, which bagged the 2013 CASSIES Bronze Award).

Together with Zeno Lam, Loiee leads AV Communications’ creative team. He is responsible for designing visual communication solutions for the agency’s clientele. Loiee cultivates and champions creativity in the workplace by being open to all ideas. He believes that the biggest barriers to creativity are lack of passion and fear of failure.
×
Sasa Carlos
Sasa Carlos
Social Media Director
We treat each project, big or small, as if the budget comes from our own pockets – that’s how much we care about our work and value the trust of our clients. We take the motto, “delight customers” very seriously – sometimes to a fault!
Sasa is an award-winning marketing and advertising specialist whose notable employers include Basic/ Foote, Cone and Belding (FCB), AT&T, International Herald Tribune (now International New York Times), and Star TV (now Fox). During her stint at AT&T as Asia Pacific Marketing Manager, Sasa received the coveted President’s Award and Global Achievement Award.

Since 2011, Sasa has put her expertise to work for AV Communications where, in addition to managing social media activities, she assists the marketing team in creating traditional and digital material. Her contribution was integral to the Western Union Wishing Wall campaign, which was nominated for the 2014 Facebook Studio Awards.

Sasa has a degree in BSC-Marketing Management and Diploma in Digital Marketing with Distinction.

Outside of work, Sasa enjoys going to painting classes, traveling, and reading market research.
×
Joyce Lau
Joyce Lau
Media Lead
We naturally put a lot more effort into our projects and campaigns than our clients expect. We always end up delivering more than what was outlined in our original scope of work.
Joyce has been a member of the AV Communications team for almost five years. She has worked on several major projects, including the award-winning campaign, Western Union 5 for 50 that bagged the bronze award in 2013 at the CASSIES.

At AV Communications, Joyce is responsible for the planning and implementation of multimedia campaigns, with focus on media planning, ad trafficking, campaign management, as well as project and event coordination.

Joyce has a Bachelor’s Degree in Creative Advertising from Humber College.

Outside of work, Joyce loves going to the beach, concerts, festivals, and camping. She also likes to spend her downtime with a glass of wine (or beer) and playing video games.
×
Melissa Zhang
Melissa Zhang
Digital Lead
At AV Communications, our opinions and individuality are respected and fostered.
Melissa is a digital marketing strategist with an eye for data-driven integrated solutions. She has an MA in Communications and a Bachelor's Degree in Advertising from Nanjing University in China, and an MA in Global Governance from the University of Waterloo in Canada. Her professional experience includes stints at BBDO China and the United Nations Development Program. Over the years, she has become an expert in the strategic approach of the digital world for businesses and the public sector.

At AV Communications, Melissa is responsible for the planning and management of digital campaigns together with digital platform integration and optimization.

Outside of work, Melissa enjoys travelling and photography. She relishes the diverse experiences she had while studying, working, and exploring over ten countries.
×
Bonnie Xiang
Bonnie Xiang
New Business Lead
×
Shaharyar Irfan
Shaharyar Irfan
Account Manager
We thrive in a corporate culture where putting a lot of effort into making the client happy is second nature.
Shaharyar has over six years of marketing and business development experience. Before joining AV Communications, he provided consultancy and developed the framework for an e-marketing company and has helped build brand equities for companies like Makro and Metro.

At AV Communications, Shaharyar manages multiple accounts such as Western Union, Marvel Universe Live, and University of Toronto. He develops and implements strategies that help the agency’s clientele identify and reach different ethnic communities.

Shaharyar has a Master of Business Administration in Marketing from Lahore School of Economics in Pakistan.
×
Arjun Purkayastha
Arjun Purkayastha
Account Manager
Being responsible for a client's business is more than just a job, it's a mission!
Arjun’s been in advertising for over 9 years. His passion for campaign development and project management has spanned multiple industries. He has helped build brands from the ground up across various categories, including CPG, finance, staffing and non-profit organizations.

With an equal passion for growing clients’ businesses, he has previously worked with leading ad agencies like J. Walter Thompson, McCann-Erickson Worldwide, Mullen Lowe Lintas Group and HAVAS Worldwide.

At AV Communications, he focuses on managing projects, media planning, collaborating with external stakeholders, tracking campaign effectiveness, and research. Arjun is keen on learning about his customer’s business model, sales process, and best practices to help make a real difference for the client and the agency.

Known for his try-anything-once attitude, he'll try any dish and loves to explore the nooks and crannies of the GTA.
×
Rachel Lin
Rachel Lin
Assistant Account Executive
We don't just deliver the message, we also deliver value.
Rachel went to one of the best universities of foreign studies in China - Guangdong University of Foreign Studies for her bachelor degree in Spanish Studies, and was selected to study Communications in Universidad San Ignacio De Loyola in Peru. After she moved to Toronto, she gained her postgraduate certificate from Seneca College in Marketing Management and started her career as a Social Media Strategist.

Mastering English, Spanish, Mandarin and Cantonese, Rachel has brought her diverse background and experience into her daily work. She is familiar with the Chinese market and knowledgeable about the emerging Latin American market. She has worked with the well-known organizations in China on major events, such as the China Spanish Chamber of Commerce and Pro Ecuador. She has also helped built brand awareness for Chinese companies entering the Canadian market.


At AV Communications, she coordinates between the team and clients on multiple accounts and manages campaigns on both traditional and digital platforms. She always takes the initiative and is committed to deliver excellence in her work.

Outside of work, Rachel enjoys exploring the world and embracing different cultures. She is also passionate about photography and cooking.
×
Isabel So
Isabel So
Marketing Coordinator
I am glad to work with a team that is passionate about work. Our teamwork helps us accomplish projects and campaigns in a better way.
Isabel was born in Hong Kong and has a Bachelor’s Degree in Fashion Design from Hong Kong Polytechnic University. She started her career as an assistant editor and has been working in media and advertising industry in Hong Kong for over 3 years. With an in-depth knowledge of both Hong Kong and Mainland Chinese markets, she delivered creative and engaging content for print, digital, mobile and social media platforms.

At AV Communications, she focuses on multimedia campaign executions and project and event coordination between the team, clients and vendors. She strives to deliver the best work possible — aiming not to only get the job done but getting it done well.

Outside of work, she loves listening to music and watching movies. She also spends her leisure time cooking as well as designing and creating fashion accessories.
×
Marcio Santos
Marcio Santos
Digital Technology Consultant
We understand and connect with the consumer. We empathize with the psychology of consumer behavior, which helps us come up with fresh ideas and appropriate solutions for our clients.
Marcio has been working in the marketing and advertising industry for more than half a decade. He has worked with top brands, such as BDO, Danone, GM, Maple Leaf Sports & Entertainment, and National Electric Agency (Brazil).

Marcio has been with AV Communications since 2013, specializing in media planning, social media management, ad development, and event planning.

He dubs AV Communications as “the hardest-working agency in Canada,” and takes pride in working with an award-winning team whose topmost motivation is making clients happy.

Marcio has a Bachelor’s Degree in Business and a certificate in e-business web design. He is a member of the Toronto Hispanic Chamber of Commerce.
×
Linda Mallari
Linda Mallari
Market Researcher
Linda is a seasoned market researcher and has worked with brands such as Procter & Gamble, Coca-Cola, Klefmann Research, Ipsos Singapore, and Saatchi. Her in-depth knowledge in designing and implementing quantitative and qualitative studies among niche groups, combined with her curious nature make her an integral part of the AV Insights division.
×
Teresa Parilla
Teresa Parilla
Area Representative, BC
I admire the dedication, credibility, and accountability of AV Communications. They inspire me to always pursue better ways to ensure a successful campaign.
Teresa has been working with AV Communications for more than five years, making her an integral member of the Events Team in British Columbia.

With over 10 years of experience in event planning and management, Teresa is well-versed in the different facets of her job, particularly in building relationships with communities, improving and implementing new processes, and delighting clients.

She considers herself a brand ambassador of the agency’s clientele and employs loyalty and respect in every project. Teresa has worked on campaigns for Cineplex, Western Union, McCormick, and BMO, among others.
×
Leo Cunanan
Leo Cunanan
Event Coordinator, BC
×
Koree Haye
Koree Haye
Event Supervisor, ON
×
Mauro Merino
Mauro Merino
Event Coordinator, ON
×
Marietta Pangan-Dutkoski
Marietta Pangan-Dutkoski
Event Coordinator, AB
×
Camila Uriona
Camila Uriona
Content Writer - Spanish
×
Joanne Ham
Joanne Ham
Content Writer - Korean
×

  • Resource Speakers at Multicultural Marketing Conferences
    Resource Speakers at Multicultural Marketing Conferences
  • World Vision Child Sponsor
    World Vision Child Sponsor