Drive ticket sales for live entertainment shows across Canada with new diverse Canadian audiences.

Solution and Results

Research showed that the multicultural target audience were primarily women, aged 35-44 are most likely to buy tickets — only last minute. Our strategy was to drive advance sales with special promotional offer of 20% off – exclusive to multicultural segments. Targeting Afro-Caribbean, Latino, South Asian, Filipino and Chinese segments across over 40 media channels, both traditional and digital, the team also engaged closely with micro-influencers from each ethnic community.

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