BMO is banking on AV Communications' multicultural marketing expertise to help the ethnic Canadian community with their financial needs.
The partnership has produced campaigns that strengthened BMO's relations with new Canadians, making the bank one of the more preferred financial institutions by multicultural communities across the country.
Our partnership with BMW has been a smooth ride through adventurous marketing terrain.
We have worked together to solidify BMW's position with the Chinese and South Asian markets in Canada, and have made a handful of swift pit stops to pick up 3 Summit Awards and 3 Marketing Awards.
Lights… Camera… Activate!
With a clear focus on the South Asian community, Cineplex and AV have planned and executed a number of contests and event activations, designed to spread the drama, romance and action of Bollywood's top films across Canada, and drive customers to Cineplex theatres.
"We did a thorough search to find the right Ethnic agency that would fit our client BMW needs, and wanted an agency that would act as more of a collaborative partner. We found this hands down with AV! We have been working with AV over the past few years and most of our projects require exceptionally quick turnaround times. AV consistently delivers impeccable work and pushes the bar time and time again to ensure that quality is at the forefront of everything they do. AV's expertise in the Ethnic Automotive market is of paramount importance to us. We work closely on all our projects and their insights are extremely valuable. Not to mention, the team at AV is an absolute joy to work with!"Anne Spence
"With over 50% of the GTA being foreign-born, it was imperative that FEI enlisted the help of an outside agency to further our marketing initiatives into various ethnic communities. AV Communications has a direct pulse on the countless cultures in Toronto — assisting us in yearly marketing plans, producing tactical strategies, garnering new customers and maintaining repeat business. Meanwhile, AV Communications displays the utmost professionalism, exhibits expertise in the marketing field, creates a cheerful working environment and has crafted an extremely pleasurable relationship with me and FEI as a whole."Allyson Kappers
Director, Event Marketing & Sales -East Central Region, Feld Entertainment, Inc.
"In working with AV Communications, I was very impressed with the depth of understanding of many cultures and the insights that resulted.
For Chinese New Year, we partnered with AV to ensure we were not only speaking to the right people, but also going out with relevant messaging. They came in with a solid grasp on our Client's product as well as clear recommendations of how to effectively reach and influence our target in innovative ways. When it came to creative development, the team at AV was always very collaborative in their efforts, was well as respectful of agency deadlines and last minute requests, creating clear estimates and timelines as part of that process."
Director/Account Services for Kia
Innocean Worldwide Canada Inc.
Marvel Universe Live and AV Communications have been reinventing the landscape of family entertainment since 2015.
Marvel Universe Live shows are managed by Feld Entertainment, which has partnered with AV Communications on promoting other family fanfares, such as Disney on Ice and Monster Jam.
We were served our most mouthwatering opportunity, when McCormick Canada called upon our team to launch their new line of McCormick Recipe Mixes.
Naturally, we jumped at the opportunity by selecting the right ingredients for their launch that included a dash of YouTube videos, a pinch of social media marketing, generous portions of event marketing, and more.
"In 2013, Money Mart reached out to AV Communications with the objective to help Money Mart increase awareness of the brand and its services, by weaving storytelling, social media, and online content creation, into an event activation strategy.
AV Communications planned and executed a photo sharing contest in Toronto, Mississauga, and London, Ontario that received thousands of shared photos, and generated rich experiences and excitement for hundreds of current and potential Money Mart customers."
Senior Product Marketing Manager
National Money Mart
Working with Canada's largest telecommunications company was an exciting challenge that required high-speed connectivity with niche markets across the country, to deliver HD quality event activations.
"I’ve had the opportunity to work with AV Communications since 2010 on some of our marketing programs targeting multicultural segments, through our Western Union partners. The agency demonstrates strong understanding of multicultural segments, eagerness to understand our business and recommend fresh creative ideas. Marvi and Anna bring their own solid experience, knowledge and expertise to support marketing programs and it’s always a pleasure working them. There are very few agencies in Canada that have a strategic approach to multicultural marketing and at the same time have solid executional capabilities across various ethnic segments. AV Communications is one of those very rare gems."Rakesh Kirtikar
Senior Manager, Marketing
"AV's deep networks through diverse ethnic media helped ensure that families across our multicultural city heard our message.
While we knew that certain ethno-specific communities would require special outreach, AV's sensitive intelligence gathering on the ground informed our outreach strategy, making sure our targeted marketing had the greatest impact."
The Omega Foundation
"AV Communications is an integral agency partner and valued member of the Western Union team. I’ve had the pleasure to work directly with AV Communications since 2007. In that time I’ve witnessed their strategic mindset, innovative spirit and excellence in implementation, project management and client services. They truly go above and beyond to understand the business challenge, think beyond the status-quo, and bring fresh and innovative ideas to the table. Led by Marvi Yap and Anna Maramba, the AV Comm team has worked on Western Union projects throughout out global organization, including Canada, USA, Asia-Pacific, Latin America and African markets. They understand our global company, brand and mindset, and have worked with us to execute award-winning campaigns that were historic for Western Union in Canada."Joycelyn David
National Director, Product Marketing
Western Union Canada
Together, we envision and are working for a better world with the help of ethnic Canadians.
World Vision, through AV Communications, has expanded its reach across multicultural communities in Canada, which include not only the biggest ethnic groups, but also the emerging ones as well.
Silver, Experiential/Special Events/Stunts - Western Union "Monkey King"
Bronze, Print - BMW "Higher"
Bronze, Original Integrated Campaign - World Vision "Pinoy Para sa Pinoy"
Bronze, Experiential/Special Events/Stunts - McCormick "Online Cook-Off"
Bronze, Multicultural Print - BMW "Horsepower"
Craft Direction Award, Multicultural Print - BMW "Red Envelope"
Silver, Print - BMW "Chinese New Year"
Silver, Consumer Newspaper, Single - BMW "Higher"
Bronze, Consumer Campaign, Regional/National - BMW "Higher"
Silver, Consumer Newspaper - BMW "Chinese New Year"
Bronze, Consumer Campaign, Regional/National - BMW "Chinese New Year"
Bronze, Experiential Marketing - McCormick "Online Cook-Off"
Silver, Consumer Newspaper - BMW "Horse Power"
Bronze, Holiday/Announcement/Greeting - BMW "The Red Envelope Please"
Best of Show, Special, Print - BMW "Year of the Dragon"
NAMIC is the premier organization focusing on multi-ethnic diversity in the communications industry since 1980. The EMMA recognizes campaigns that are committed to implementing best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing.
1st Place, Marketing Tactics: Print - BMW "Higher"
1st Place, Marketing Tactics: Experiential Marketing - Western Union "Monkey King"
3rd Place, Marketing Tactics: Digital - World Vision "Pinoy Para sa Pinoy"
3rd Place, Case Studies/Campaigns - World Vision "Pinoy Para sa Pinoy"
1st Place, Marketing Tactics: Experiential Marketing - McCormick "Online Cook-Off"
1st Place, Case Studies/Campaigns - McCormick "Online Cook-Off"
Platinum, Industry Self Promotion - AV Communications "Multicultural Minute"
Silver, Public Service/Advocacy - World Vision "Pinoy Para sa Pinoy"
Platinum, Social Media Marketing - McCormick Online Cook-Off
Best of Category, Consumer Retail - Western Union "5 for 50 Campaign"
The Facebook Awards celebrates the best creative work on Facebook, as chosen by some of the top creatives in the industry. Not only do they recognize excellence in execution, they set the bar for creative growth and evolution on Facebook. Thousands of campaigns have been entered into the Facebook Awards, with representation from 80 countries in 2014.
We have the distinction of being the first and only multicultural agency to win a CASSIES, where our '5 for 50' campaign for Western Union won a bronze in the Events, Seasonal, and Short-term category.