BMO is banking on AV Communications' multicultural marketing expertise to help the ethnic Canadian community with their financial needs.
The partnership has produced campaigns that strengthened BMO's relations with new Canadians, making the bank one of the more preferred financial institutions by multicultural communities across the country.
Our partnership with BMW has been a smooth ride through adventurous marketing terrain.
We have worked together to solidify BMW's position with the Chinese and South Asian markets in Canada, and have made a handful of swift pit stops to pick up 3 Summit Awards and 3 Marketing Awards.
Lights… Camera… Activate!
With a clear focus on the South Asian community, Cineplex and AV have planned and executed a number of contests and event activations, designed to spread the drama, romance and action of Bollywood's top films across Canada, and drive customers to Cineplex theatres.
"#TheDREAMTEAM strikes again!! A special thank you to you Marvi and to Alison for all of your hard work. Our client was full of praise today for a job well done:) "Anne Spence
"...AV Communications has a direct pulse on the countless cultures in Toronto - assisting us in yearly marketing plans, producing tactical strategies, garnering new customers and maintaining repeat business...
I could not be happier with the personal attention and level of dedicated service they provide us."
Director, Event Marketing & Sales -East Central Region, Feld Entertainment, Inc.
Marvel Universe Live and AV Communications have been reinventing the landscape of family entertainment since 2015.
Marvel Universe Live shows are managed by Feld Entertainment, which has partnered with AV Communications on promoting other family fanfares, such as Disney on Ice and Monster Jam.
We were served our most mouthwatering opportunity, when McCormick Canada called upon our team to launch their new line of McCormick Recipe Mixes.
Naturally, we jumped at the opportunity by selecting the right ingredients for their launch that included a dash of YouTube videos, a pinch of social media marketing, generous portions of event marketing, and more.
"In 2013, Money Mart reached out to AV Communications with the objective to help Money Mart increase awareness of the brand and its services, by weaving storytelling, social media, and online content creation, into an event activation strategy.
AV Communications planned and executed a photo sharing contest in Toronto, Mississauga, and London, Ontario that received thousands of shared photos, and generated rich experiences and excitement for hundreds of current and potential Money Mart customers."
Senior Product Marketing Manager
National Money Mart
Working with Canada's largest telecommunications company was an exciting challenge that required high-speed connectivity with niche markets across the country, to deliver HD quality event activations.
Scotiabank made us feel richer than we thought when they offered us an interest free opportunity to expand their engagement and communications with Canada's multicultural markets.
Together, we designed and implemented a multicultural marketing portfolio that included: Event marketing, media planning, media buying, and advertising, to the Caribbean, Chinese, Filipino, Hispanic and South Asian markets.
"AV's deep networks through diverse ethnic media helped ensure that families across our multicultural city heard our message.
While we knew that certain ethno-specific communities would require special outreach, AV's sensitive intelligence gathering on the ground informed our outreach strategy, making sure our targeted marketing had the greatest impact."
The Omega Foundation
"The AV Comm team has worked on Western Union projects throughout our global organization, including Canada, USA, Asia-Pacific, Latin America and African markets.
They understand our global company, brand and mindset, and have worked with us to execute award-winning campaigns that were historic for Western Union in Canada."
National Director, Product Marketing
Western Union Canada
Together, we envision and are working for a better world with the help of ethnic Canadians.
World Vision, through AV Communications, has expanded its reach across multicultural communities in Canada, which include not only the biggest ethnic groups, but also the emerging ones as well.
2015 NAMIC EMMACase Studies / Campaigns, Marketing Tactics / Experiential
2015, 2014, 2012, 2011 Marketing Magazine AwardMulticultural, Print
2015, 2014, 2012 Summit Creative AwardBest of Show, Special, Print
2015, 2012 Summit Marketing Effectiveness AwardSocial Media Marketing
2014 Facebook Studio AwardsNominee
2013 CASSIESEvents, Seasonal, and Short-term
NAMIC is the premier organization focusing on multi-ethnic diversity in the communications industry since 1980. The EMMA recognizes campaigns that are committed to implementing best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing.
"Started in 2011, the Multicultural Marketing Awards highlights multicultural campaigns that resonate with new Canadians. It recognizes work created specifically for ethnic Canadian audiences in four categories: Print, TV/Broadcast, Online, and Integrated." - Marketing Magazine
This Summit Award recognized the creative work in the Chinese New Year print ad we conceived for BMW.
2015, Platinum, Social Media Marketing category, McCormick Online Cook-Off
2012, were recognized for our work on the '5 for 50' campaign for Western Union.
The Facebook Awards celebrates the best creative work on Facebook, as chosen by some of the top creatives in the industry. Not only do they recognize excellence in execution, they set the bar for creative growth and evolution on Facebook. Thousands of campaigns have been entered into the Facebook Awards, with representation from 80 countries in 2014.
"The Cassies is Canada's only awards program dedicated to recognizing and rewarding campaigns with demonstrable business results. Entries to the prestigious body are judged against rigorous published cases." - CASSIES