We build
emotional connections
between the mainstream brand and the ethnic consumer
  • Client since 2014
  • Client since 2010
  • Client since 2011
  • Client since 2011
  • Client since 2008
  • Client since 2016
  • Client since 2015
  • Client since 2015
  • Client since 2013
  • Client since 2015
  • 2009 - 2013
  • Client since 2008
  • Client since 2015
  • 2010 - 2011
  • Client since 2014
  • Client since 2014
  • Client since 2007
  • Client since 2011
  • Client since 2015
  • Client since 2014
  • Client since 2004
  • Client since 2012
Client since 2014

BMO is banking on AV Communications' multicultural marketing expertise to help the ethnic Canadian community with their financial needs.

The partnership has produced campaigns that strengthened BMO's relations with new Canadians, making the bank one of the more preferred financial institutions by multicultural communities across the country.

×
Client since 2010

Our partnership with BMW has been a smooth ride through adventurous marketing terrain.

We have worked together to solidify BMW's position with the Chinese and South Asian markets in Canada, and have made a handful of swift pit stops to pick up 3 Summit Awards and 3 Marketing Awards.

×
Client since 2011

Lights… Camera… Activate!

With a clear focus on the South Asian community, Cineplex and AV have planned and executed a number of contests and event activations, designed to spread the drama, romance and action of Bollywood's top films across Canada, and drive customers to Cineplex theatres.

×
Client since 2011

"We did a thorough search to find the right Ethnic agency that would fit our client BMW needs, and wanted an agency that would act as more of a collaborative partner. We found this hands down with AV! We have been working with AV over the past few years and most of our projects require exceptionally quick turnaround times. AV consistently delivers impeccable work and pushes the bar time and time again to ensure that quality is at the forefront of everything they do. AV's expertise in the Ethnic Automotive market is of paramount importance to us. We work closely on all our projects and their insights are extremely valuable. Not to mention, the team at AV is an absolute joy to work with!"

Anne Spence
Account Director
Cundari
×
Client since 2008

"With over 50% of the GTA being foreign-born, it was imperative that FEI enlisted the help of an outside agency to further our marketing initiatives into various ethnic communities. AV Communications has a direct pulse on the countless cultures in Toronto — assisting us in yearly marketing plans, producing tactical strategies, garnering new customers and maintaining repeat business. Meanwhile, AV Communications displays the utmost professionalism, exhibits expertise in the marketing field, creates a cheerful working environment and has crafted an extremely pleasurable relationship with me and FEI as a whole."

Allyson Kappers
Director, Event Marketing & Sales -East Central Region, Feld Entertainment, Inc.
×
Client since 2016

×
Client since 2015

×
Client since 2015

Marvel Universe Live and AV Communications have been reinventing the landscape of family entertainment since 2015.

Marvel Universe Live shows are managed by Feld Entertainment, which has partnered with AV Communications on promoting other family fanfares, such as Disney on Ice and Monster Jam.

×
Client since 2013

We were served our most mouthwatering opportunity, when McCormick Canada called upon our team to launch their new line of McCormick Recipe Mixes.

Naturally, we jumped at the opportunity by selecting the right ingredients for their launch that included a dash of YouTube videos, a pinch of social media marketing, generous portions of event marketing, and more.

×
Client since 2015

×
2009 - 2013

"In 2013, Money Mart reached out to AV Communications with the objective to help Money Mart increase awareness of the brand and its services, by weaving storytelling, social media, and online content creation, into an event activation strategy.

AV Communications planned and executed a photo sharing contest in Toronto, Mississauga, and London, Ontario that received thousands of shared photos, and generated rich experiences and excitement for hundreds of current and potential Money Mart customers."

Marian De Monye
Senior Product Marketing Manager
National Money Mart
×
Client since 2008

×
Client since 2015

×
2010 - 2011

Working with Canada's largest telecommunications company was an exciting challenge that required high-speed connectivity with niche markets across the country, to deliver HD quality event activations.

×
Client since 2014

×
Client since 2014

×
Client since 2007

"I’ve had the opportunity to work with AV Communications since 2010 on some of our marketing programs targeting multicultural segments, through our Western Union partners. The agency demonstrates strong understanding of multicultural segments, eagerness to understand our business and recommend fresh creative ideas. Marvi and Anna bring their own solid experience, knowledge and expertise to support marketing programs and it’s always a pleasure working them. There are very few agencies in Canada that have a strategic approach to multicultural marketing and at the same time have solid executional capabilities across various ethnic segments. AV Communications is one of those very rare gems."

Rakesh Kirtikar
Senior Manager, Marketing
×
Client since 2011

"AV's deep networks through diverse ethnic media helped ensure that families across our multicultural city heard our message.

While we knew that certain ethno-specific communities would require special outreach, AV's sensitive intelligence gathering on the ground informed our outreach strategy, making sure our targeted marketing had the greatest impact."

May Wong
Executive Director
The Omega Foundation
×
Client since 2015

×
Client since 2014

×
Client since 2004

"AV Communications is an integral agency partner and valued member of the Western Union team. I’ve had the pleasure to work directly with AV Communications since 2007. In that time I’ve witnessed their strategic mindset, innovative spirit and excellence in implementation, project management and client services. They truly go above and beyond to understand the business challenge, think beyond the status-quo, and bring fresh and innovative ideas to the table. Led by Marvi Yap and Anna Maramba, the AV Comm team has worked on Western Union projects throughout out global organization, including Canada, USA, Asia-Pacific, Latin America and African markets. They understand our global company, brand and mindset, and have worked with us to execute award-winning campaigns that were historic for Western Union in Canada."

Joycelyn David
National Director, Product Marketing
Western Union Canada
×
Client since 2012

Together, we envision and are working for a better world with the help of ethnic Canadians.

World Vision, through AV Communications, has expanded its reach across multicultural communities in Canada, which include not only the biggest ethnic groups, but also the emerging ones as well.

×

Our work is
recognized
by the creative, multicultural
and marketing industries
and we are ranked among
Canada's top 100 marketing agencies
  • Marketing Magazine Award
    2011 - 2016
  • Summit Creative Award
    2012 - 2016
  • NAMIC EMMA
    2015, 2016
  • Summit Marketing Effectiveness Award
    2012 - 2016
  • Facebook Studio Awards
    2014 Nominee
  • CASSIES
    2013
Marketing Magazine Award
Marketing Magazine Award
2011 - 2016
Since 2011, the Marketing Awards have been focusing on campaigns that resonated with Canadians. The Multicultural Category recognizes work specifically produced for ethnic Canadian audiences in print, TV/broadcast, online, and integrated.

2016
Silver, Experiential/Special Events/Stunts - Western Union "Monkey King"
Bronze, Print - BMW "Higher"
Bronze, Original Integrated Campaign - World Vision "Pinoy Para sa Pinoy"

2015
Bronze, Experiential/Special Events/Stunts - McCormick "Online Cook-Off"

2014
Bronze, Multicultural Print - BMW "Horsepower"

2012
Craft Direction Award, Multicultural Print - BMW "Red Envelope"

2011
Silver, Print - BMW "Chinese New Year"
×
Summit Creative Award
Summit Creative Award
2012 - 2016
The Summit International Awards celebrate outstanding advertising by small and medium-sized agencies worldwide with the Summit Creative Award. Participants from over 50 countries and across 5 continents compete and showcase their creativity alongside their similarly-positioned peers and have their work judged by advertising experts.

2016
Silver, Consumer Newspaper, Single - BMW "Higher"
Bronze, Consumer Campaign, Regional/National - BMW "Higher"

2015
Silver, Consumer Newspaper - BMW "Chinese New Year"
Bronze, Consumer Campaign, Regional/National - BMW "Chinese New Year"
Bronze, Experiential Marketing - McCormick "Online Cook-Off"

2014
Silver, Consumer Newspaper - BMW "Horse Power"
Bronze, Holiday/Announcement/Greeting - BMW "The Red Envelope Please"

2012
Best of Show, Special, Print - BMW "Year of the Dragon"
×
NAMIC EMMA
NAMIC EMMA
2015, 2016
AV Communications won two gold awards for its McCormick Online Cook Off campaign at the 2015 NAMIC EMMA (National Association for Multi-ethnicity in Communications - Excellence in Multicultural Marketing Awards) in the Case Studies/Campaigns and Marketing Tactics/Experiential categories, respectively, where a total of more than 70 entries from all over North America vied for the coveted recognition.

NAMIC is the premier organization focusing on multi-ethnic diversity in the communications industry since 1980. The EMMA recognizes campaigns that are committed to implementing best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing.

2016
1st Place, Marketing Tactics: Print - BMW "Higher"
1st Place, Marketing Tactics: Experiential Marketing - Western Union "Monkey King"
3rd Place, Marketing Tactics: Digital - World Vision "Pinoy Para sa Pinoy"
3rd Place, Case Studies/Campaigns - World Vision "Pinoy Para sa Pinoy"

2015
1st Place, Marketing Tactics: Experiential Marketing - McCormick "Online Cook-Off"
1st Place, Case Studies/Campaigns - McCormick "Online Cook-Off"
×
Summit Marketing Effectiveness Award
Summit Marketing Effectiveness Award
2012 - 2016
The Marketing Effectiveness Award (MEA) of the Summit International Awards gives recognition to innovative, effective, and creative work based on strategies and solutions that deliver proven results in today's highly competitive marketplace.

2016
Platinum, Industry Self Promotion - AV Communications "Multicultural Minute"
Silver, Public Service/Advocacy - World Vision "Pinoy Para sa Pinoy"

2015
Platinum, Social Media Marketing - McCormick Online Cook-Off

2012
Best of Category, Consumer Retail - Western Union "5 for 50 Campaign"
×
Facebook Studio Awards
Facebook Studio Awards
2014 Nominee
The audiences we reach are highly active in social media making it very important for us be in this space. While we are very proud of this nomination, it also challenges us even more to produce world-class, engaging content.

The Facebook Awards celebrates the best creative work on Facebook, as chosen by some of the top creatives in the industry. Not only do they recognize excellence in execution, they set the bar for creative growth and evolution on Facebook. Thousands of campaigns have been entered into the Facebook Awards, with representation from 80 countries in 2014.
×
CASSIES
CASSIES
2013
"The Cassies is Canada's only awards program dedicated to recognizing and rewarding campaigns with demonstrable business results. Entries to the prestigious body are judged against rigorous published cases." - CASSIES

We have the distinction of being the first and only multicultural agency to win a CASSIES, where our '5 for 50' campaign for Western Union won a bronze in the Events, Seasonal, and Short-term category.
×

We pioneered
digital & social media
campaigns in multicultural marketing
AV Communications on Facebook
AV Communications on Facebook
AV Communications is on Facebook!
×
AV Communications on YouTube
AV Communications on YouTube
×
AV Communications on Twitter
AV Communications on Twitter
×
AV Communications on Pinterest
AV Communications on Pinterest
×

We are
multicultural
marketers
designers
strategists
ambassadors of your brand
  • Visible Minorities Reach
  • Nationwide Coverage
We have more reach
Our marketing expertise and experience are not only reserved for the top 5 ethnic communities but are for smaller ethnic groups as well.
×
Our activation is Canada-wide
We have reps in key areas across Canada that enable us to activate campaigns from Red Deer, AB in the west to PEI in the east.
×