Diageo Unleashes The Dragon for Lunar New Year With their Limited Edition Johnnie Walker Gift Set
/ Case Study
Challenge
In a highly competitive Lunar New Year season, the brand wanted to stand out on crowded shelves amidst other popular gift options that are tailored to cultural themes.
What We Did
Limited Edition Packaging Design
AVC Answer
A custom designer Lunar New Year gift box taps into the rich symbolism of the dragon with a design that celebrates the emperor’s “Dragon Beard” — a mark of dignity, power, and prosperity. The concept is brought to life through a Dancing Dragon motif, where the dragon’s dynamic movement is captured in sweeping, brushstroke-style lines.
Impact
Carried at over 1000+ locations across Canada and expanded to the USA market.
See it in Action
Dive deep into cultural insights that resonate, creative stories that captivate, and media strategies that hit home, every time.
Previous
Next