H&M Becomes the First Canadian Brand to Hit 100,000 WeChat Followers in a Year
/ Case Study
Challenge
How to build meaningful relationships with vital Chinese-Canadian audiences?
What We Did
WeChat Account Launch
Influencer Marketing
Brand Activation
Content Strategy and Creation
Translation
Influencer Marketing
Brand Activation
Content Strategy and Creation
Translation
AVC Answer
Launch the first-ever official Canadian WeChat account, designed specifically for Chinese Canadians, and offer weekly content in bilingual Chinese and English.
Impact
112,000+ followers in the first year, making it the first Canadian retailer to reach this milestone.
Over 2M earned social impressions.
Over 2M earned social impressions.
See it in Action
Dive deep into cultural insights that resonate, creative stories that captivate, and media strategies that hit home, every time.