Effectiveness has its rewards

AVcommunications is a Platinum winner in the 2018 Summit Marketing Effectiveness Award (MEA) for their “Smart Choice” campaign with Arbor Memorial.

The winning campaign under the Social Media category presented Arbor Memorial as a smart investment choice—an indispensable investment as death is inevitable. Business results showed this campaign effectively turned a repulsive topic among its target Chinese audience into a piece of well-received advice. We’re proud to be one of the only 9% recognized as winners among more than 1400 international entries.

The Summit Creative Award recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 25th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.

This year’s panel of esteemed international judges included professionals representing the following countries: Australia, Brazil, Bulgaria, Canada, Chile, Germany, Kazakhstan, Sweden, Ukraine, United Kingdom, and the United States.

Congratulations to our Art Director Zeno Lam and the entire AV Communications Inc., and Arbor Memorial Inc. team!