New chapter in AVC History

TORONTO, June 27, 2019 — AVcommunications, one of Canada’s leading multicultural advertising and marketing agencies, announces a change in ownership from co-founders of the firm, Anna Maramba and Marvi Yap, to Joycelyn David. 
Ms. David will oversee agency operations and the strategic direction of the firm. She will be assisted by members of the core management team, Shaharyar Irfan, Business Director of AVcommunications and Managing Director of its subsidiary Digital Avenue East (DAVE), and Zeno Lam, Creative Director of AVcommunications and DAVE. Mr. Irfan and Mr. Lam have been with the agency for several years.
“Steering AVcommunications into the agency that it has become today is the realisation of a vision,” said Ms. Maramba and Ms. Yap in a joint statement. “As we move on to pursue other interests and opportunities, we are certain that AVcommunications, under the leadership of Joycelyn, will continue to build upon the values the agency was founded on: the steadfast commitment to client and employee success, and the earnest desire to serve multicultural communities. We thank our clients, employees, and partners for the privilege of working with them. It has been a remarkable and exceptional sixteen years.”

On behalf of the agency, Ms. David and Mr. Irfan issued this statement:
“AVcommunications was born from humble roots and a big vision. Over the years, Anna and Marvi have shown that with sheer hard work, dedication, and commitment, anything can be achieved.

Through their leadership, AVcommunications has become the award-winning agency it is today, garnering recognition from CASSIES, Shorty for Social Good Awards, Marketing Awards and NAMIC Excellence in Multicultural Marketing Awards. The agency also has grown, with the launch of AVxperiential and AVinsights, along with the Tencent partnership and Digital Avenue East formation. 

With each milestone, Anna and Marvi trained and mentored many employees along the way. They provided many immigrants with first-time Canadian experience, allowing them to jump-start their careers. Their desire to run a successful agency while simultaneously serving the community is now deeply ingrained in the company’s culture.

As we usher in a new chapter in the firm’s history, we will continue to focus on the agency’s commitment to creative excellence and client success. We are grateful for — and humbled by — the trust and confidence Anna and Marvi have in us. The two advertising gurus leave a lasting legacy that is far-reaching. We wish them the very best.”
About AVcommunications

AVcommunications is one of Canada’s leading multicultural advertising and marketing agencies. As a full-service agency with multiculturalism embedded in its core, we are a talented team of designers and strategists who seek to build emotional connections between mainstream brands and the ethnic customer. We are proud to serve clients such as Western Union, BMO, Randstad, World Vision, Tim Hortons, Arbor Memorial, WINNERS, ROM, H&M, Estee Lauder, MAC, CLINIQUE, CUSO and Cineplex.