2021 Multicultural Strategy Tip #5
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How do you tap the 10M multicultural market this year? In this blog series, we give you five strategies that you can use as a guide when you formulate your marketing plans for the multicultural audience in 2021.
Food brand? Say hello to the halal market.
THE FACTS: Canadian Muslim population, who consume halal food, is projected to reach 2.7M by 2030 (6.6 % of total population). The halal market size is over 1B in Canada and is growing at a rapid rate of 10% over the last few years.
KFC, Popeyes, Mary Browns, Nando’s and many more mainstream brands have added halal options to their menus to increase their market share.
Loblaws and Maple Leaf Foods have their own halal product range (Sufra and Mina respectively) to meet the growing demand of halal audience.
Walmart and FreshCo have dedicated “halal” food sections at various locations.
Why do you need to consider this audience for your brand?
OUR TAKE: Halal product awareness and consumption is increasing at a rapid pace and majority of consumers have the financial power to spend. According to the Canadian Halal Meat Market Study funded by the Alberta Agriculture, Food & Rural Development (AAFRD) and Farming For The Future Farm Demo Project (FFF), the average Canadian Muslim household spends $1,623 on halal meat per year and consumes 5.6 meat servings per day. This trend will only grow from here so why wait?