Invisalign Teams up With Jeremy Lin to Coach Chinese Canadians on Having All-Star Confidence
Challenge
Despite 25 years of innovation, Invisalign® still faces the long-standing preference for braces among Chinese Canadians, with braces seen as the trusted option for orthodontics. Changing this perception meant finding a voice that resonates—an insider who understands confidence from both a cultural and personal angle.
What We Did
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AVC Answer
To spark real interest and inspire confidence in Chinese Canadians, Invisalign brought in Jeremy Lin as their first-ever “Smile Coach.” Jeremy’s role was more than a title; as a familiar figure who’s overcome challenges both on and off the court, he became the trusted advisor on a confident smile, guiding audiences towards Invisalign’s benefits as an alternative to braces.
Impact
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See it in Action
Dive deep into cultural insights that resonate, creative stories that captivate, and media strategies that hit home, every time.