Invisalign Teams Up with Jeremy Lin

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/ Case Study

Challenge

To position Invisalign as a trusted option to orthodontics amongst key consumer segment Chinese Canadians.

What We Did

Social Media Videos
Digital OOH
Print Decal
WeChat Advertorial

AVC Answer

To spark real interest and inspire confidence in Chinese Canadians, Invisalign brought in Jeremy Lin as their first-ever “Smile Coach.” Jeremy’s role was more than a title; as a familiar figure who’s overcome challenges both on and off the court, he became the trusted advisor with a confident smile, guiding audiences toward Invisalign’s benefits as an alternative to braces.

Impact

58 custom video and creative assets
40+ VIP media outlets and influencers at PR event
2M+ earned impressions

See it in Action

Dive deep into cultural insights that resonate, creative stories that captivate, and media strategies that hit home, every time.