Effectiveness has its rewards
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AVcommunications is a Platinum winner in the 2018 Summit Marketing Effectiveness Award (MEA) for their “Smart Choice” campaign with Arbor Memorial.
The winning campaign under the Social Media category presented Arbor Memorial as a smart investment choice—an indispensable investment as death is inevitable. Business results showed this campaign effectively turned a repulsive topic among its target Chinese audience into a piece of well-received advice. We’re proud to be one of the only 9% recognized as winners among more than 1400 international entries.
![](https://avcommunications.ca/wp-content/uploads/2019/12/MEA-win-post.jpg?x29711)
The Summit Creative Award recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 25th year, the Summit Creative Award has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
This year’s panel of esteemed international judges included professionals representing the following countries: Australia, Brazil, Bulgaria, Canada, Chile, Germany, Kazakhstan, Sweden, Ukraine, United Kingdom, and the United States.
Congratulations to our Art Director Zeno Lam and the entire AV Communications Inc., and Arbor Memorial Inc. team!