Western Union Salutes Filipino Senders, Honouring Their Unstoppable Galing!

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/ Case Study

Challenge

To stand out in a crowded remittance market, and showcase the brands appreciation for the Filipino money senders’ unique contributions and cultural heritage.

What We Did

Documentary Video
Brand Activation
Print
Radio
Retail OOH

AVC Answer

Created a campaign to celebrate the perseverance of Filipino senders and their journey with the spirit of “Galing!” (a Filipino word for excellence or greatness). Showcasing real stories of Filipino senders, the campaign aimed to validate their hard work and sacrifices, replacing feelings of obligation with pride.

Impact

21 million impressions with over 595,000 unique users reached.

See it in Action

Dive deep into cultural insights that resonate, creative stories that captivate, and media strategies that hit home, every time.