Challenge
Winners asked us to help educate Chinese and South Asian Canadians, both men and women, about Winners’ key draw as a department store – “famous brands for less”. They wanted to get these key audiences to engage with Winners online and step into the stores to experience what Winners has to offer.
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Solution and Results
AV created customized ethnic-led content and media targeting Chinese and South Asian segments. The content was relevant and exciting, and promoted Winners’ key messages in the languages of these multicultural communities. We also used key influencers with real influence in the community. The result? We drove over 6.5M impressions or 223% of their plan.
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